11-28. Critical Thinking As colleges and universities are looking for better ways to satisfy their customers, an...
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11-28. Critical Thinking As colleges and universities are looking for better ways to satisfy their customers, an area of increasing interest is the distribution of their product
(which of course is a student’s education). Many schools are implementing more courses online, during the evening, within a fewer number of weeks, or even on weekends. Describe the characteristics of your school’s channel(s) of distribution. What types of innovative distribution might make sense for your school to try?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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