11-30. Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them,...

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11-30. Ethics RFID tags are extremely useful for retailers, but many consumers have responded negatively to them, even calling them “spy chips.” What are the ethical issues that retailers must be aware of when they use these chips? What responsibility do retailers have to educate consumers about how they will use the information contained in these chips?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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