11-31. Critical Thinking Many companies are using technology to cut out the middleman and sell more directly

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11-31. Critical Thinking Many companies are using technology to cut out the middleman and sell more directly to the consumer—think about music or video downloads, ebooks, software, etc. How do you think technology will continue to revolutionize the distribution channel in the future? What other industries might benefit from a more direct-to-consumer model using technology?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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