11-33. Ethics Many large retail chains ask manufacturers to pay a slotting allowance in order for new

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11-33. Ethics Many large retail chains ask manufacturers to pay a slotting allowance in order for new products to be stocked in their stores. Do you think this process is ethical? Why or why not? How do you believe it might impact smaller manufacturers? What role should government have in regulating such practices?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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