11-34. Prepare and present a summary of your findings. a. Describe the path the product takes to...

Question:

11-34. Prepare and present a summary of your findings.

a. Describe the path the product takes to get from the producer to you. Draw a model to show each of the steps the product takes. Include as much as you can about transportation, warehousing, materials handling, order processing, inventory control, and so on.

b. Select another country, preferably one that is substantially different from your own country, in which the same or a similar product is sold. Describe the path the product takes to get from the producer to the customer in that country.

c. Determine if the differences between the two countries cause differences in price, availability, or quality of the product.

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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