11-40. For Target and its merchandise partners, the logistics function was traditionally focused on getting the product...

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11-40. For Target and its merchandise partners, the logistics function was traditionally focused on getting the product from a manufacturer to the retail location. How does the addition of customer delivery increase the complexity of the logistics process?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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