12. What is consumer-to-consumer (C2C) e-commerce? What are virtual communities, gaming, chat rooms, boards, and blogs and...
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12. What is consumer-to-consumer (C2C) e-commerce? What are virtual communities, gaming, chat rooms, boards, and blogs and how are they related to con- sumer behavior?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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