12-12. What is a service? What are the important characteristics of services that make them different from
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12-12. What is a service? What are the important characteristics of services that make them different from goods?
What are some ways marketers practice capacity management for services?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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