12-12. What is a service? What are the important characteristics of services that make them different from

Question:

12-12. What is a service? What are the important characteristics of services that make them different from goods?

What are some ways marketers practice capacity management for services?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Question Posted: