12-13. What dimensions do consumers and business customers use to evaluate service quality? How should marketers respond...
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12-13. What dimensions do consumers and business customers use to evaluate service quality? How should marketers respond to failures in service quality?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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