12-17. In Class, 1025 Minutes for Individuals You have decided to open your own business after graduationa
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12-17. In Class, 10–25 Minutes for Individuals You have decided to open your own business after graduation—a local coffee shop and bookstore combination in a location near your school. You understand that you have competition in the marketplace and are beginning to think about how to design the atmosphere to attract both college students and other customers from the local community. Develop a detailed plan for how you will use the concept of retailtainment to assist in creating the image you desire.
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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