12-18. Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment...

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12-18. Creative Homework/Short Project In many areas, traditional supermarkets are experiencing increased competition from the limited assortment supermarkets, also called extreme value food retailers, such as German chains Aldi and Lidl. Develop a list of products that includes at least two items from the meat, dairy, produce,

cleaning, paper, and snack categories. Visit a traditional supermarket and an extreme value food retailer. Make notes on the price, sizes, variety available, and location in the store for each product in both stores. Analyze your notes and prepare a presentation that identifies differences in the two types of stores and the advantages and disadvantages for shoppers in both.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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