12-22. Creative Homework/Short Project Assume you are working as an intern for the city or town where

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12-22. Creative Homework/Short Project Assume you are working as an intern for the city or town where your college is located. You have been asked to prepare a marketing plan with the objective of making the city/

town an important part of the overall college experience for potential students. First, list the special problems and challenges associated with marketing a place rather than a physical product. Then, outline your ideas for each of the four Ps.

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