12-28. Critical Thinking Destination retailers have a product or service that is so specialized or sought-after that

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12-28. Critical Thinking Destination retailers have a product or service that is so specialized or sought-after that consumers are willing to travel long distances and go out of their way to shop there. Is there a retailer that fits this category for you? What is it about the product or service that makes it so special? What is the maximum distance you would be willing to travel for access? (If you don’t personally have an example, ask your family or friends to find someone that does and have them answer these questions for you.)

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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