12-31. Ethics Many not-for-profit and religious organizations have found that they can be more successful by marketing
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12-31. Ethics Many not-for-profit and religious organizations have found that they can be more successful by marketing their ideas. What are some ways that these organizations market themselves that are similar to and different from the marketing by for-profit businesses?
Is it ethical for churches and religious organizations to spend donor money on marketing? How about fundraising dollars? Why or why not?
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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