12-33. As you shop, record the details of both shopping experiences, including the following: a. Type of
Question:
12-33. As you shop, record the details of both shopping experiences, including the following:
a. Type of retailer
b. Clerks available to assist you
c. Website or physical facilities
d. Product variety
e. Product availability
f. Product price g. Store hours h. Ease of transaction i. Ease of return
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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