12-43. Customers in the Taobao villages must come to the Alibaba- provided computers before they are exposed

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12-43. Customers in the Taobao villages must come to the Alibaba-

provided computers before they are exposed to the company’s online promotions. What tactics could Alibaba marketers use to encourage visits to the Taobao service centers?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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