12-44. Chinas middle class is about 300 million strong and is growing. How is this important for...

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12-44. China’s middle class is about 300 million strong and is growing. How is this important for Alibaba’s success?

How can the company take full advantage of this demographic phenomenon?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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