12-45. Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the...
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12-45. Today, traditional brick-and-mortar retailers are faced with competition from B2C e-commerce. What are some of the benefits and limitations of B2C e-commerce?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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