12-46. In this chapter, we learned that the characteristics of services are intangibility, perishability, variability, and inseparability....
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12-46. In this chapter, we learned that the characteristics of services are intangibility, perishability, variability, and inseparability. Explain each of these characteristics and how they create challenges for marketing services.
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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