12-5. Explain retail store shrinkage and the ways shrinkage normally occurs. What is organized retail crime and

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12-5. Explain retail store shrinkage and the ways shrinkage normally occurs. What is organized retail crime and retail return fraud? What are fencers, boosters and diverters?

What is “sweethearting”? What is retail borrowing?

What are some of the ethical issues in retailers’

treatment of consumers?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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