12.6 Understand the marketing of services and other intangibles. pp. 443450 SELLING WHAT ISNT THERE: SERVICES AND

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12.6 Understand the marketing of services and other intangibles. pp. 443–450 SELLING WHAT ISN’T THERE:

SERVICES AND OTHER INTANGIBLES p. 443

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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