12.6 Understand the marketing of services and other intangibles. pp. 443450 SELLING WHAT ISNT THERE: SERVICES AND
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12.6 Understand the marketing of services and other intangibles. pp. 443–450 SELLING WHAT ISN’T THERE:
SERVICES AND OTHER INTANGIBLES p. 443
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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