12-9. What is B2C e-commerce? What is m-commerce? What are some benefits of B2C e-commerce for consumers
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12-9. What is B2C e-commerce? What is m-commerce? What are some benefits of B2C e-commerce for consumers and for marketers? What are the limitations of B2C e-commerce? What are digitally influenced purchases?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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