1.3 Understand value from the perspectives of customers, producers, and society. pp. 1625 ...
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1.3 Understand value from the perspectives of customers, producers, and society.
pp. 16–25
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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