13.1 Understand the communication process and the traditional promotion mix. pp. 466474 COMMUNICATION MODELS IN A DIGITAL
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13.1 Understand the communication process and the traditional promotion mix. pp. 466–474 COMMUNICATION MODELS IN A DIGITAL WORLD THAT IS
“ALWAYS ON” p. 466
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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