13-11. Describe the steps in developing an advertising campaign. What is a creative brief? What is meant
Question:
13-11. Describe the steps in developing an advertising campaign.
What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Question Posted: