13-18. Creative Homework/Short Project Assume you are the director of marketing for a firm that markets healthy snack foods (i.e., chips, cookies, etc.). You are developing a promotion plan. Develop suggestions for each of the following items:

a. Marketing communication objectives

b. The method you will use for determining the communication budget

c. The use of a push strategy or a pull strategy

d. Elements of the traditional promotion mix you will use