13.2 Describe the steps in traditional and multichannel promotion planning. pp. 474480 OVERVIEW OF PROMOTION PLANNING p.
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13.2 Describe the steps in traditional and multichannel promotion planning. pp. 474–480 OVERVIEW OF PROMOTION PLANNING p. 474
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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