13-20. For Further Research (Individual) More and more firms are engaged in multichannel promotion programs. You can

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13-20. For Further Research (Individual) More and more firms are engaged in multichannel promotion programs. You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following:

Brandchannel.com Adweek.com (Adweek magazine)

NYTimes.com (New York Times)

Adage.com (Advertising Age magazine)

Gather information on one or more multichannel promotion programs. Develop a report that describes the program(s) and makes suggestions for how it or they might be improved.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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