13-23. Critical Thinking Ad spend on digital advertising, including websites, apps, mobile gaming, etc., is increasing steadily—digital spend is poised to overtake television as the largest in media spending! What types of products and services do you think benefit the most from digital advertising campaigns? Why do you think so? What type of audience do you think marketers expect to reach when advertising digitally?

Do a little research online to see if your expectations match up with the results of studies of digital advertising audiences.