13.3 Explain what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertising. pp. 480–502 ADVERTISING p. 480 13.4 Understand how to increase your chances of getting a great job or internship by developing an effective résumé and cover letter, how to get these to the right people, and how you can make yourself stand out among other applicants.

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