13-34. What other organizations or brands that were formerly single-gender focused have expanded to offer products or

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13-34. What other organizations or brands that were formerly single-gender focused have expanded to offer products or services to both genders in an effort to expand their market/and or become more inclusive? What lessons could the Boy Scouts of America learn from those organizations’ approaches to repositioning and promoting their new positioning?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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