13-9. What is consumer-generated advertising, and what are its advantages? What is crowdsourcing, and how is it

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13-9. What is consumer-generated advertising, and what are its advantages? What is crowdsourcing, and how is it used in advertising? What is native advertising?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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