14.1 Understand how marketers communicate using an updated communication model that incorporates new social media and buzz

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14.1 Understand how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.

pp. 516–521 SOCIAL MEDIA MARKETING P. 516

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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