14-12. What is lobbying? Describe media relations and tell why this is such an important part of...

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14-12. What is lobbying? Describe media relations and tell why this is such an important part of PR.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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