14-18. Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was

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14-18. Creative Homework/Short Project Think of the last time you interacted with a salesperson, whether it was for a new smartphone or a trendy pair of jeans.
Identify the type of salesperson you were interacting with and describe what this person did to fulfill that particular role. Also identify whether this salesperson used a transactional selling approach or a relationship selling approach. Was this approach appropriate for the purchase you were considering? Why or why not?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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