14.2 Explain what sales promotion is and describe the different types of consumer and B2B sales promotion
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14.2 Explain what sales promotion is and describe the different types of consumer and B2B sales promotion activities.
pp. 521–527 SALES PROMOTION P. 521
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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