14-20. Creative Homework/Short Project Your assignment for this project is to develop recommendations for a local not-for-profit’s marketing communication program.

First, schedule an appointment with the organization to discuss what they are currently doing in the way of marketing communication. You will probably want to ask them about the following:

a. The target audiences for their communication program

b. The objectives of their communication program

c. The different types of traditional and nontraditional communication methods they use

d. How they evaluate the effectiveness of their communication program(s)

e. Who handles the marketing efforts Based on your discussions, develop a report that (1) provides a critique of the current communication program and (2) makes recommendations for improvement.