14-23. Go to Twitter.com. Search for your selected brand and see what is revealed. After you have...

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14-23. Go to Twitter.com. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:

a. The number of tweets that are positive

b. The major aspects of your brand that people think are positive

c. The number of tweets that are negative

d. The major aspects of your brand that people think are negative

e. The number of tweets that ask questions

f. Any obvious trends in the types of questions people are asking

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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