14-25. Critical Thinking Companies sometimes teach consumers a bad lesson with the overuse of sales promotions. As

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14-25. Critical Thinking Companies sometimes teach consumers a “bad lesson” with the overuse of sales promotions.

As a result, consumers expect the product always to be

“on deal” or have a rebate available. What are some examples of products for which this has occurred? How do you think companies can prevent this?

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Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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