14-30. Critical Thinking There is increasing concern about consumer privacy on social networking sites. Recently, Facebook was

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14-30. Critical Thinking There is increasing concern about consumer privacy on social networking sites. Recently, Facebook was under fire when various third-party companies accessed Facebook user data without permission.

Research Facebook’s response to this PR crisis.

Do you think they handled the issue correctly? What else could Facebook do to address consumer concerns about privacy? Do you think Facebook will be hurt in the long-run based on this data breech? Should the government do more to protect user privacy?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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