14-32. Critical Thinking Some critics denounce PR specialists, calling them spin doctors whose job is to hide
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14-32. Critical Thinking Some critics denounce PR specialists, calling them “spin doctors” whose job is to hide the truth about a company’s problems. What is the proper role of PR within an organization? Should PR specialists try to put a good face on bad news?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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