14-33. With several of your classmates, create a new product in a category that most college students

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14-33. With several of your classmates, create a new product in a category that most college students buy regularly

(e.g., toothpaste, shampoo, pens, pencils, soft drinks—anything that interests you that might be sold through a drugstore like Walgreens). Make up a new brand name and some creative features and benefits of the new product you come up with.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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