14-38. To be successful today, a firm must do more than just provide consumers with information. Their
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14-38. To be successful today, a firm must do more than just provide consumers with information. Their marketing communication activities must engage the consumer, must provide something of value (in addition to information about the product), and must make the customer’s life better. Describe how your communication activities will do these things.
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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