14.4 Understand the important role of personal selling, the different types of sales jobs, and the steps
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14.4 Understand the important role of personal selling, the different types of sales jobs, and the steps in the creative selling process.
pp. 529–538 PERSONAL SELLING: ADDING THE PERSONAL TOUCH TO THE PROMOTION MIX P. 529
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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