14-45. Consider the factors that influence a firms emphasis on personal selling shown in Figure 14.2. Which
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14-45. Consider the factors that influence a firm’s emphasis on personal selling shown in Figure 14.2. Which of these are likely relevant in Oracle’s decision to invest so heavily in their sales force?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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