2. Can Dell successfully coexist in retail store distribution and in distribution through its traditional direct means? Justify your answer. Dell Computer is a company that has traditionally used one fairly simple supply chain system-direct sales over the Internet or by phone to both business and consumer users. In planning for the future, Dell has begun experimenting with making use of other distribution channels and outlets. It is already using kiosks at major airports to demonstrate and sell products. Yet, in considering expanding its chan- nels it certainly doesn't want to negatively impact the back- bone of its supply chain process-the direct channel.