2. In general, how do the competitors' Web sites compare with PPG's? Which are easier to navigate,...
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2. In general, how do the competitors' Web sites compare with PPG's? Which are easier to navigate, and why? Which are more innovative and attractive, and why? PPG isn't the only company that makes glass like Intercept. Visit PPG's Web site (www.ppg.com). Then explore the Web sites of one or more other similar manufacturers. These include Guardian Industries (www.guardian.com), Glass ACH Pilkington (http://www.versaluxglass.com/), and (www.pilkington.com/the+americas/usa/english/ default.htm). On the basis of your experience, answer the following questions (Hint: The NAICS code for Glass Manufacturers is 327211)
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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