2. Next, develop the following elements of the marketing planning process: a mission statement a SWOT analysis
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2. Next, develop the following elements of the marketing planning process: a mission statement a SWOT analysis objectives a description of the target market(s) a positioning strategy . a brief outline of the marketing mix strategies-the product, pricing, distribution, and promotion strate- gies that satisfy the objectives and address the tar- get market.
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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