2. Pyramid-scheme promoters specialize in recruiting new members of the pyramid with exciting, even frenzied, meetings where

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2. Pyramid-scheme promoters specialize in recruiting new members of the pyramid with exciting, even frenzied, meetings where potential members are made fearful that they may pass up a great opportunity if they don't join. Why do people continue to be lured into these schemes? What do you think should be done to stop these unethical promoters?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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