2. Select two product categories of interest to you: ice cream, cereal, laundry detergent, soup, paper products, and so on. In any supermarket in any town, you will surely find exam- ples of all the different types of brands discussed in this chapter: individual brands, family brands, national brands, store brands, and cobranded and licensed products. This miniproject is designed to give you a better understanding of branding as it exists in the marketplace.